Premium BJJ brand recognized for its limited editions and exclusive collaborations.
USA
Founded in 2006 by Vince “Bear” Quitugua in California, Shoyoroll started as a small brand of t-shirts and caps. Over time, it has established itself as one of the most influential brands in the BJJ world, standing out for its exclusive designs, superior quality, and collaborations with other brands and organizations. Shoyoroll has worked with entities like IBJJF, ONE Championship, and fashion brands like RVCA and Undefeated.