Shoyoroll is a premium BJJ lifestyle brand known for limited-edition gis, no-gi apparel, and streetwear-inspired designs.
USA
Founded in California in 2006 by Vince “Bear” Quitugua, Shoyoroll has become one of the most influential brands in Brazilian Jiu Jitsu. Starting as a small garage operation, Shoyoroll quickly gained a cult following for its innovative, limited-edition BJJ gis and collaborations with top athletes and artists. The brand is celebrated for its blend of technical performance, minimalist and streetwear-inspired aesthetics, and high-quality craftsmanship. Shoyoroll’s product drops often sell out rapidly, fueling a strong resale market and collector culture. Its audience includes serious practitioners, competitors, and style-conscious grapplers worldwide. Shoyoroll’s values center on community, creativity, and pushing the boundaries of grappling culture, making it a go-to brand for those seeking exclusivity, performance, and lifestyle appeal.
