Lifestyle brand that merges art, sports, and urban culture, with a strong presence in BJJ and MMA.
USA
Founded in 1999 by Pat Tenore and Conan Hayes, RVCA (pronounced 'Ruca') is a California-based brand known for its focus on the intersection of art, music, fashion, and sport. Its motto, 'The Balance of Opposites,' reflects its commitment to diversity and creativity. RVCA has built a strong presence in the world of Brazilian Jiu-Jitsu and mixed martial arts, collaborating with renowned athletes and launching products in partnership with specialized brands like Shoyoroll.
