Brazilian brand specializing in affordable, durable BJJ gis and apparel for men, women, and kids, with a focus on comfort and tradition.
Brazil
In the Guard is a Brazilian jiu-jitsu brand dedicated to providing high-quality, accessible gis and apparel for practitioners of all ages and skill levels. Founded and operated in Brazil, the brand has become known for its extensive range of BJJ kimonos, including specialized lines for men, women, and children. In the Guard emphasizes traditional craftsmanship, durability, and comfort, with products designed to withstand the rigors of daily training and competition. The brand’s offerings include classic and modern styles, with a focus on inclusive sizing and fit. In the Guard also produces no-gi apparel and casual wear, supporting the broader jiu-jitsu lifestyle. Their ethos centers on respect for the sport, community, and making jiu-jitsu accessible to everyone through fair pricing and frequent promotions. The brand is trusted by athletes, academies, and families throughout Brazil.
